Every engagement is scoped to a single revenue number we agree on in writing. Every weekly report opens with it. If a task doesn't move it, we don't do the task.
Ads, pages, and spend fail separately when they're owned separately. We take the whole funnel or we pass on the engagement.
We cap the roster so senior people stay hands-on. When we're full, we say so and start a waitlist — we don't hire juniors to absorb the overflow.
Healthcare, education, film, and restaurants. Regulated, high-trust categories where an established operator can't afford a generalist's learning curve.