Why is the audit paid?

Free audits are sales pitches with a checklist attached. A paid audit is work: senior time, real access, a document you keep. The fee is credited if we go on to work together.

Companies between $10M and $200M in revenue with a funnel already spending money, usually $25,000 a month or more in media, that is not returning what it should.

Do you require long contracts?

No. Retainers run month to month after the first term, with 30 days' notice either way. You own every account, page, and asset.

How fast can we start?

Audits begin within two weeks of signing, subject to how many accounts we are carrying. The plan is in your hands three weeks after kickoff.

A diagnosis you keep. A plan you can run with or without us.

Not a discovery call. A document: a written diagnosis of your full funnel and a restructured plan for the next 90 days, presented live. Fixed fee, stated up front, credited if you sign.

What you receive

01
The written diagnosis
A teardown of your landing pages, ad creative, and media accounts: where the budget leaks, what the tracking can and cannot see, which creative is carrying the account.
02
The 90-day plan
A rebuilt funnel map and a plan with budget, creative volume, and expected cost ranges by month. Yours to run with any team.
03
The live walkthrough
Presented to you and whoever else needs to hear it, with the decision memo: whether we should work together, and if not, who should.

How it runs

Week 1: Kickoff and access. Ad accounts, analytics, CRM, and the pages. We learn the business before we touch the numbers.
Week 2: The teardown. Accounts, creative, pages, and tracking, against your number.
Week 3: The presentation. The document, the plan, and the walkthrough, live.

Fees

The Audit is $4,500, fixed, three weeks, and credited in full against your first retainer month if you sign within 30 days of the presentation.

Retainers begin at $12,000 per month and cover the page, the creative, and the media as one system, with production quoted separately per shoot. Fractional CMO engagements are scoped by access level, from a monthly advisory session to a seat in leadership. We work with companies between $10M and $200M in revenue, on a limited number of accounts at a time, month to month after the first term.

If the audit finds nothing worth fixing, we say so, and the fee is returned.

Fit

Good fit

Spending real money on a funnel that underperforms it
A number you are accountable for and can share
Willing to give access to the accounts, not a summary
Pharmacy, clinics, restaurants, education, production, or adjacent

Not for

Pre-revenue, or under $10M and not close
Anyone who wants a vendor to blame
Brand work with no number attached
A free proposal in exchange for a pitch

Book it

Request the Audit.

Tell us the number you need to move. We reply within one business day with a scope and a start date.

Questions

Why is the audit paid?: Free audits are sales pitches with a checklist attached. A paid audit is work: senior time, real access, a document you keep. The fee is credited if we go on to work together.
Who is this for?: Companies between $10M and $200M in revenue with a funnel already spending money, usually $25,000 a month or more in media, that is not returning what it should.
Do you require long contracts?: No. Retainers run month to month after the first term, with 30 days' notice either way. You own every account, page, and asset.
How fast can we start?: Audits begin within two weeks of signing, subject to how many accounts we are carrying. The plan is in your hands three weeks after kickoff.