Notes from the accounts.
What we have learned building pages, making ads, and buying media for pharmacies, clinics, restaurants, schools, and film studios. No trend pieces. Things we would tell a client on a call.
- 01
Scope offline conversion tracking from CRM stages to permitted platform events. Plan identifiers, consent, deduplication, and QA before you build.
- 02
Compare agency pricing by scope, media spend, production, tools, ownership, and accountability. Understand Elite Créatif's retainer floor.
- 03
Compare marketing audit costs by access, scope, deliverables, and implementation needs. See what Elite Créatif's $4,500 audit includes and excludes.
- 04
Evaluate PPC agencies on relevant evidence, account ownership, staffing, tracking, creative, landing pages, reporting, and a workable exit plan.
- 05
Compare Meta instant forms and landing pages by qualification, explanation needs, follow-up, privacy, and cost per useful outcome, not cost per form.
- 06
Review Meta Ads tracking, creative, structure, landing pages, and lead quality, with a practical audit that separates account symptoms from business problems.
- 07
Diagnose Meta Ads that are not converting: check real outcomes, tracking, delivery, offer, landing pages, and follow-up before changing everything at once.
- 08
Audit Google Ads from search terms to qualified leads. Check conversion signals, budget allocation, landing pages, and the gaps that account reports can hide.
- 09
Build a creative testing framework around business questions, distinct concepts, matching pages, usable evidence, and production capacity, not volume.
- 10
Diagnose creative fatigue without one frequency or CTR threshold. Check delivery, offer, landing pages, tracking, and qualified outcomes before a refresh.
- 11
When Google Ads stop converting, check conversion signals, search intent, landing pages, and lead quality. Diagnose before changing bids or budgets.
- 12
Audit the ad, landing page, form, and follow-up as one journey. Identify message gaps, mobile friction, tracking errors, and lead-quality problems.
- 13
Turn an audit into a 90-day marketing plan with owners, dependencies, budgets, creative needs, and decision gates, not a calendar of disconnected tasks.
- 14
Infusion patients search under a dozen clinical names, and most clinic ads only buy one of them. How to map the terms to pages that explain the appointment.
- 15
A school's ad budget should follow its enrollment window: build before it opens, spend while tours convert, pause when seats are full. How to plan the year.
- 16
A stage is rented by a scout or producer with a spec sheet and a calendar. The site has to answer them in that order. How we built one for a Los Angeles studio.
- 17
A restaurant group does not have one audience. It has one per store. How to structure Meta ads so each location gets its own radius, budget, offer, and report.
- 18
A specialty pharmacy has two audiences: patients who need a therapy and prescribers who refer them. They search differently and need separate campaigns.
- 19
In healthcare and local accounts, most real conversions are phone calls the ad platforms cannot see. Dynamic number insertion fixes that, so it goes in first.
- 20
Infusion clinic ads usually land on a page that explains the medicine. Patients need a page that explains the appointment. What that does to cost per consult.
- 21
Our rules for any landing page that receives ad spend: one action, message match with the ad, the phone number where people look, and speed on a phone.
- 22
Parents do not enroll from an ad. They enroll after a tour. Ads built around what parents ask on the phone, with the tour as the only CTA, fill open seats.
- 23
Most restaurant ads buy awareness nobody can measure. The ones that work are shot in the kitchen, targeted to a store, and carry an offer a manager can count.
- 24
A specialty pharmacy had fifteen qualified leads a month after two agencies. The budget was fine. It paid for the wrong searches and could not see calls.
- 25
A free audit is a sales pitch with a checklist attached. A real one takes access to your accounts and leaves a document any team can run. What belongs in it.