Notes from the accounts.

Infusion patients search under a dozen clinical names, and most clinic ads only buy one of them. How to map the terms to pages that explain the appointment.

A school's ad budget should follow its enrollment window: build before it opens, spend while tours convert, pause when seats are full. How to plan the year.

A stage is rented by a scout or producer with a spec sheet and a calendar. The site has to answer them in that order. How we built one for a Los Angeles studio.

A restaurant group does not have one audience. It has one per store. How to structure Meta ads so each location gets its own radius, budget, offer, and report.

A specialty pharmacy has two audiences: patients who need a therapy and prescribers who refer them. They search differently and need separate campaigns.

In healthcare and local accounts, most real conversions are phone calls the ad platforms cannot see. Dynamic number insertion fixes that, so it goes in first.

Infusion clinic ads usually land on a page that explains the medicine. Patients need a page that explains the appointment. What that does to cost per consult.

Our rules for any landing page that receives ad spend: one action, message match with the ad, the phone number where people look, and speed on a phone.

Parents do not enroll from an ad. They enroll after a tour. Ads built around what parents ask on the phone, with the tour as the only CTA, fill open seats.

Most restaurant ads buy awareness nobody can measure. The ones that work are shot in the kitchen, targeted to a store, and carry an offer a manager can count.

A specialty pharmacy had fifteen qualified leads a month after two agencies. The budget was fine. It paid for the wrong searches and could not see calls.

A free audit is a sales pitch with a checklist attached. A real one takes access to your accounts and leaves a document any team can run. What belongs in it.