Notes from the accounts.
What we have learned building pages, making ads, and buying media for pharmacies, clinics, restaurants, schools, and film studios. No trend pieces. Things we would tell a client on a call.
- 01
In healthcare and local accounts, most real conversions are phone calls the ad platforms cannot see. Dynamic number insertion fixes that, so it goes in first.
- 02
Infusion clinic ads usually land on a page that explains the medicine. Patients need a page that explains the appointment. What that does to cost per consult.
- 03
Our rules for any landing page that receives ad spend: one action, message match with the ad, the phone number where people look, and speed on a phone.
- 04
Parents do not enroll from an ad. They enroll after a tour. Ads built around what parents ask on the phone, with the tour as the only CTA, fill open seats.
- 05
Most restaurant ads buy awareness nobody can measure. The ones that work are shot in the kitchen, targeted to a store, and carry an offer a manager can count.
- 06
A specialty pharmacy had fifteen qualified leads a month after two agencies. The budget was fine. It paid for the wrong searches and could not see calls.
- 07
A free audit is a sales pitch with a checklist attached. A real one takes access to your accounts and leaves a document any team can run. What belongs in it.