Small team. Senior only.

We take a limited number of accounts at a time so that the person who plans your funnel is the person who builds it, and the person in your ad account is the person you can call.

The team

Arsany Ibrahim

Founder. Strategy and media.

Kerolos Dawes

Head of Production.

Gouvani Ibrahim

Head of Q&A.

Robin Singh

Head of Procurement.

Boula Akladous

Q&A.

How we run

  1. 01

    One number per client.

    Every account has a single number we are accountable for, agreed in writing before work starts. Everything else is diagnostic.
  2. 02

    The funnel is one thing.

    Page, creative, and media are built by the same people and changed in the same week. Nobody gets to blame the other vendor.
  3. 03

    Few clients, on purpose.

    Senior time does not scale. We would rather turn work away than hand your account to someone we would not put in front of you.
  4. 04

    Verticals we've earned.

    Specialty pharmacy, infusion clinics, restaurants, private education, and film production. We know what a qualified lead looks like in each because we have tracked one to the register.

By the numbers

More than $20M in managed ad spend since 2021, across Google and Meta, for clients in five verticals. Studio in Northridge, Los Angeles.

Managed spend is cumulative across all client accounts we have run media for, including engagements prior to the current studio.


Work with the people who do the work.

Start with the Audit