Case 07 of 07
Layali Zaman Orchestra
A full Arabic orchestra and six vocalists, one night at the Saban Theatre, and a house to fill before the curtain goes up.
The case
The brief
The Layali Zaman Orchestra plays the classics of Arabic music with a full orchestra, led by Maestro Adel Eskandar, with six vocalists. The Winter Concert is one night, Sunday December 6, at the Saban Theatre in Beverly Hills, with six price levels from $50 to $200. A concert has a hard deadline: an empty seat on the night cannot be sold the next day.
What we found
The audience already loves this music. They grew up on it. The job was not to explain the orchestra but to remind people what it feels like to hear those songs live, and to make the price and the date impossible to miss.
What we built
Twenty Meta ad angles across price, lineup, nostalgia, Arabic-language, gifting, venue, and trust, each written as primary text, headline, and description. Fourteen statics in the orchestra’s purple and gold, built around the orchestra’s own stage photography. Thirteen vertical cuts from the orchestra’s own performance footage, each carried by one short line: are you joining us; live, loud, unforgettable; some nights stay with you.
What moved
The number that matters is tickets sold against the house. The concert is on December 6, 2026, and results will be published after it.