Case 04 of 05
St Mary School
A preschool-to-fifth-grade school in Northridge with twelve desks to fill and parents who decide on a tour, not an ad.
The case
The brief
A small private school with a specific number of open seats and a short enrollment window. Parents in the area were not searching for it by name.
What we found
The school’s strengths were the things parents ask about on the phone: hours that fit a working day, class size, the feel of the campus. None of it was in the marketing.
What we built
A set of ads that each carry one of those answers, a page that leads to a booked tour, and local Meta campaigns tuned to the enrollment window.
What moved
Booked tours against open seats. The 2026 enrollment campaign is live and results will be published after the window closes.