Case 02 of 05
The Kluckin Chicken
Nashville-style hot chicken with four Los Angeles locations, and ads that had to make people hungry within two seconds on a phone.
The case
The brief
Four locations, one small marketing budget per store, and a product that sells itself once it is in front of the right person at the right hour. The job was appetite, not awareness.
What we found
Stock-looking food photography and offers that were not tied to anything a store manager could count. Nobody could say which ad produced which order.
What we built
A photo and video library shot in the kitchens, with the food doing the work. Location-targeted Meta campaigns with offers that are redeemed at the register, so each store can see what its ads returned.
What moved
Offer redemptions per store, week by week. Kluckin is a 2026 engagement and the numbers are still being written.