Case 01 of 05
ClinIVoy Infusion Care
A network of infusion clinics that needed patients to understand, in one scroll, why an infusion chair beats an ER wait.
The case
The brief
ClinIVoy runs infusion clinics for people who would otherwise sit in a hospital for hours to get a treatment that takes forty minutes. The product is good and the category is confusing. Most people who need an infusion do not know a clinic like this exists, and the ones who do are searching under a dozen different clinical names.
What we found
The existing pages explained the medicine. They did not explain the appointment. Ad traffic was landing on a general site with no path from “I need IVIG” to a booked chair, so the media spend was paying for education, not consults.
What we built
A brand shoot at the clinic, cut into a film and a library of vertical ads, each one a single idea: hydrate and recharge, recover from training, get the infusion your specialist ordered without the hospital. A dedicated IVIG landing page with one job. Meta and Google campaigns pointed at that page, tracked to the consult.
What moved
The number we manage is cost per booked consult, tracked from the ad to the booking. Every creative and page change since 2024 has been judged against it, month by month, in the same report format shown on the System page.